At a time when videogame marketing is all sizzle and no steak, SEGA has brought back the best era of advertising: Commercials that enjoy a playful rivalry.
The Ad is an adrenaline fuelled 31 seconds of Sonic Racing: CrossWorlds glazing, with a pretty overt nod to how Mario Kart World’s newest features aren’t exactly pulse pounding. They communicate this with the imagery of a camper van taking on a dragster, which is probably the most heavy handed comparison one could make.
Seriously, it’s a good bit of fun:
God, it even ends with a wide-eyed dude screaming “SEGA!”
Realistically we all know that the console wars are long over. Even if this was considered a console-war style jab at Nintendo, Sega isn’t even in a position to take such a shot – considering they don’t even make consoles any more. It’s a fun nod to the old days of brand battles, when things were a little more serious between the gaming titans and their thought to be endless war for market share.
A playful punch to the plumber’s arm is what this is, and I am very much on board with bringing back the best era of video game advertising.
Did you enjoy this blast from the past? Maybe CrossWorlds has BLAST PROCESSING as a feature. Let us know what you think in the comments or on our social media.
Known throughout the interwebs simply as M0D3Rn, Ash is bad at video games. An old guard gamer who suffers from being generally opinionated, it comes as no surprise that he is both brutally loyal and yet, fiercely whimsical about all things electronic. On occasion will make a youtube video that actually gets views. Follow him on YouTube @Bad at Video Games
