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SCE And SNE Announce The Formation Of Sony Interactive Entertainment

This could mean very good things for PlayStation users

Sony Computer Entertainment Inc. (SCE) and Sony Network Entertainment International LLC (SNEI) announced the formation of Sony Interactive Entertainment LLC (SIE), a new company that joins the forces of all business units belonging to SCE and SNEI, including hardware, software, content and network services operations.  SIE will be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016.


“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation® business,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”


Purpose behind the establishment of SIE LLC

Sony Interactive Entertainment LLC has been formed to combine the efforts of both SCE and SNEI into one conglomerate. In doing so, their resources will be combined across the board, allowing for more efficient and improved service. Some of the responsibilities that SIE will undertake include: the maintenance and management of the PlayStation™Network (PSNSM), that includes the PlayStation Store and such, and an array of first to third party developers.

Corporate Strategies and Financial Target

The key corporate strategies of SIE are: retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU) and drive ancillary revenue.  SIE will vigorously expand the PlayStation business by delivering an integrated experience built around best-in-class games and network services to consumers worldwide.

Furthermore, as the Game and Network Service segment within Sony Group, SIE will work on expanding sales and operating income, and continue to target 1,400 to 1,600 billion yen for sales, and 5 percent to 6 percent operating income margin for the Fiscal Year ending March 2018.

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Outline of SIE LLC

1.      Name: Sony Interactive Entertainment LLC

2.      Location: San Mateo, California, the United States

3.      Principal of Busniess: Research, development and sales of PlayStation® hardware, software, content and network services

4.      Capital: 2 million USD

5.      Date of Incorporation: Friday, April 1st of 2016

6.      Fiscal Year End: March 31st

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7.      Directors in Charge and Member of the Board: Reference below

Are you excited to see what this new change brings? Let us know in the comments. For all things gaming related, stayed tuned to Do You Even Game Bro?

Written By Jordan Garcia

Jordan lives and breathes Dark Souls, even though his favourite game is Bloodborne. He takes pride in bashing his face on walls and praising the sun. Hailing from the land of tacos, he is the token minority for WellPlayed.

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