hype train

In this segment we’ll be stoking the environmentally-unfriendly coal fire that powers the hype train. The hype train is a beast made of equal parts marketing spin and vertical slice gameplay and painted crudely with the hopes and dreams of starry-eyed gamers. The hype train takes no prisoners; you are either standing on the side of the tracks staring at your shoes with a sad look on your face or you are leaning out the train’s windows yelling passionately yet incoherently at passerbys.

We have all fallen victim to the hype train’s seductions at one time or another. 

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