A majority of PC players, and gamers looking for deals in general, will be able to tell you that G2A is a pretty shonky place. The digital key reseller has been under constant fire regarding their unethical practices, allowing illegitimate or illegal/stolen game keys to be sold, only for the sale to negatively effect the customer. Back in 2014, Devolver Digital stated that game keys purchased on G2A were being actively cancelled due to their illegitimacy. In 2015 Ubisoft was doing the same with keys obtained from the site.
We regularly deactivate keys that were fraudulently obtained and resold. In this case, we are currently investigating the origin of the fraud, and will update customers as soon as we have more information to share. In the meantime, customers should contact the vendor from whom they purchased the key. – Ubisoft to Eurogamer
Just last week was put under fire for ramping up their advertisements on Google to the point where searching some indie games would result in a G2A listing for the game appearing before any info on the game itself. A number of developers banded together and encouraged people to pirate their games instead of buying them on G2A. Their main complaints were that, because of how the game keys were acquired, any and all revenue was not being seen by the developer.
Let’s say that petition goes and G2A decides to stop selling any indie game. “Nature abhors a vacuum”. Sellers would move to the next platforms (there is like 20 of them) and then to Ebay and other marketplaces. – G2A via Twitter
G2A just cannot seem to lay low, with an email being sent to Thomas Faust of IndieGamesPlus.com asking for a very shady deal. The email details an unbiased article written by G2A themselves about how “Selling stolen keys on gaming marketplaces is pretty much impossible” and how they want it published without it being marked as a sponsored post or being associated with G2A. You can look at the Tweet here.
At the moment, we are trying to improve out brand awareness and public image, especially among the indie and smaller game developers. Unfortunately, the majority of public does not understand either our business model or how we try to make sure our customers can safely purchase digital products. We want to make sure pople understand we do everything we can to support gaming community and that we introduce every possible method to assure every side is satisfied.
We have written an unbiased article about how “Selling stolen keys on gaming marketplaces is pretty much impossible” and we want to publish it on Your website without it being marked as sponsored or marked as associated with G2A. It is a transparent and just review of the problem of the stolen keys reselling.
If You are interested in publishing the article, please provide me with the pricing and details Your options for such content publication. – G2A’s email
Admittedly, G2A have since responded claiming that those emails were sent by an employee without authorisation to Indie Games Plus and 9 other publications, but that is also coming from the company that stated that they weren’t going to stop being shady because “someone else will do it,” so take that as you will.
Sponsored posts are not inherently bad, in fact, there are a number of influencers and journalists who only allow being sponsored by products that they would recommend anyway, but there is always disclosure on the sponsorship.