Melbourne speciality coffee roaster DC Coffee has partnered with Melbourne-based gaming studio EA Firemonkeys for the launch of Critical Hit – a coffee blend designed to not only unite players over a ‘cuppa’ but to get gamers fired up for the session ahead.
One of DC Coffee’s standout traits has been its packaging and Critical Hit doesn’t disappoint, with DC Coffee and EA Firemonkeys working with mixed media artist LIMITBREAK to deliver packaging art that visualises the Firemonkey’s pre-game coffee ritual.
When talking about the product, General Manager of DC Coffee Rob Scott said that Critical Hit was made with every gamer in mind.
We wanted to create something that any gamer can incorporate into their ritual, whether they are a professional esports competitor, a student socialising on a Friday night or a parent sneaking in half an hour of Xbox after the kids go to sleep.
Critical Hit is available for purchase now and will set you back $10 for 250g (not including shipping). If you’re looking to grab some you can get your fix here.