Bluey: The Videogame has graced store shelves, and while reviews are barely a trickle at this point (spoiler: the game is aimed at children) that doesn’t stop the marketing wagon from spinning up.
And with it comes the coolest giveaway – a fully Bluey-ified Xbox Series X, complete with controller.
While the controller isn’t quite as wackadoo as a prior fan concept, it’s still a tasty bit of kit. You just need to contend with the heart-crushing rules that means none of Bluey’s considerable child fanbase is allowed to enter.
Initially I figured it was a simple requirement that comes from the terms and conditions of using the X platform (formerly Twitter), but realised that the age mentioned in the terms of service is actually 14+.
That is a little closer to the tykes that adore the Heeler family.
To enter, you must be a legal resident of an Xbox Console supported country or region (http://www.xbox.com/en-US/regions), and be eighteen (18) years of age or older. If you are eighteen (18) years of age or older but have not reached the age of majority in your legal place of residence, then you must have the consent of a parent/legal guardian to enter.
No, in fact it’s actually a great deal more mundane than that. Simply put, the legislation around giveaways and competitions boils down to an age of 18+ being required for the more legal binding side of agreeing to the giveaway terms. By setting the age limit at 18 or older, companies can avoid the complexities and potential legal risks associated with complying with these regulations. Simply excluding minors from their promotions altogether eliminates the need to obtain parental consent or deal with the nuances of data collection and privacy practices for minors. Kids are complicated like that.
So it means that all the kiddos out there that love their musical xylophones will need to tug on the sleeve of their favourite parent, and beg for them to follow and ‘retweet’ (even it’s not even called that anymore) and live with the paralysing fear that their most desired console will likely end up in the basement of a 40 year old, child-less collector. For real life.
Not really as salacious as one would hope. It was fun imagining that Microsoft perhaps considers the adult fanbase of Bluey to be the truly widespread and numerous potion of it’s fanbase.
Now if you will excuse me, I need to follow and retweet something.
Are you over the age of 18 and excited to win a Bluey Xbox? Let us know in the comments or on social media.