Alright, strap in, you’re about to watch the dumbest yet most amazing thing that you’ll see this week. Xbox just released a music video, yes a music video, to promote their Xbox All Access service. So far, so weird, but it gets so much better when you learn that it’s performed by the ’90s R&B group All-4-One.
Better still, the song is titled It’s All There, a remix of the band’s song I Swear. Seriously, I can’t make this shit up. The video itself is your classic ’90s affair, with plenty of hazy, angelic lighting giving the whole thing a romantic feel. Lyrically it’s a masterpiece, of course, exploring the benefits of the service, all while harmonising, naturally.
For those unaware of what Xbox All Access actually is, it’s a service provided by Telstra in Australia, in which you pay monthly to gain access to an Xbox Series X (AU$46/per month) or S (AU$33/per month) as well as Xbox Game Pass Ultimate. It’s very similar to a phone plan in the sense that you’ll own the unit at the end of the 24-month contract.
Stop reading my description and just give it a watch, you won’t regret it (I don’t think):
What do you think of this kind of marketing? Did you enjoy the music video? Let us know.
Adam's undying love for all things PlayStation can only be rivalled by his obsession with vacuuming. Whether it's a Dyson or a DualShock in hand you can guarantee he has a passion for it. PSN: TheVacuumVandal XBL: VacuumVandal Steam: TheVacuumVandal
