Starting in February 2018, the FFA will launch an e-League with FIFA in a bid to connect fans of the ever-popular sporting franchise with the struggling Hyundai A-League. Teams competing in the A-League will have competitors to take part in a FIFA tournament for the last 9 rounds of the HAL.
FFA Chief Executive Officer David Gallop said the e-League initiative was another example of FFA getting on with the business of connecting new audiences with the Hyundai A-League.
“EA SPORTS FIFA is the most popular sports videogame in the world, with a huge following in this country including a broad base of participants who play many sports,” Gallop said.
“This is an advantage that football has over other major sports in Australia and we will make the most of it.”
Similar competitions have been implemented successfully around the world in France and England, where football competitions are arguably far more popular. Attendances for HAL games this season are well down on averages and clearly, the FFA is looking at new avenues to increase popularity. Only time will tell if the e-League brings fans back to the struggling sport or not.
First reported on the A-League website here.