Australia’s Interactive Games & Entertainment Association (IGEA) has today released the findings from its latest research into the power and impact of video games in Australia.
The Digital Australia 2020 study was conducted by Bondi University in which 3,228 individuals from 1,210 households were surveyed, with results showing the growing popularity of video games in Australia.
Some of the key findings from the study were:
- More than two-thirds of Australians play video games.
- The average age of a video game player remained at 34 (same as 2018’s findings).
- 53% of video game players are male, while 47% are female.
- 78% of players are aged over 18 years.
- 42% of people aged over 65 years play video games.
- 60% of people say that video games promote student creativity.
- Males average 89 minutes of gaming per day, while females average 71 minutes.
- The average daily consumption has decreased from 89 minutes in 2018 to 81 minutes.
- Mobile phones are the most popular gaming platform (70%), while 65% of people play on consoles.
IGEA’s CEO Ron Curry had this to say about the study’s findings:
Digital Australia 2020 emphasises the integral role games play in Australian’s lives. Far from being a solitary endeavour, games are designed to be a shared experience and our research supports the fact that most people play games with other people. Video games have influenced all aspects of society. We are finding games are leaving a footprint in the home, workplace, and school. The reasons we are playing them are more nuanced – we are playing not just to entertain ourselves, but to learn and to connect.