Twitch Prime Will Be Ditching Ad-Free Viewing

If you were, like me and jumped on the Amazon Prime train for nothing but those juicy Twitch Prime benefits such as the free games, Twitch drops and most of all, ad-free viewing then I’m afraid to tell you that that final and most important point (to a lot of people anyway), ad-free viewing, will be coming to a close October 15 this year.

The crew at Twitch have announced today that changes will be made going forward to the structure of how Twitch Prime works for the general monthly and annual subscriber.

All is not lost however, it would appear Twitch will be pushing it’s Twitch Turbo service, which will provide the ad-free viewing experience we all love. Turbo will you set you back $8.99 USD in addition to current Prime fees.

While not a big deal for some- it is certainly a change that could lose a market of casual viewers.

You can read the full statement from Twitch below.

When we launched Twitch Prime we were determined to give streamers and their viewers the best value in gaming. And since then we’ve seen the Twitch community fall in love with Twitch Prime perks like monthly channel subscriptions to support favorite streamers, Free Games with Prime, and in-game loot for games like Fortnite, PUBG, Hearthstone, and more.

As Twitch Prime grows, we will continually evaluate the Twitch Prime benefits. We would like to let you know that starting on September 14, universal ad-free viewing will no longer be part of Twitch Prime for new members.

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Members with a monthly Prime subscription will continue to get ad-free viewing until October 15. If you already have an annual Prime subscription, or if you upgrade to an annual subscription before September 14, you will continue with ad-free viewing until your next renewal date.

Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. You can read more details on this change in our recent blog post.

All other Twitch Prime benefits, like monthly channel subs, monthly games and loot, and chat badges are not changing. You can still get channel-specific ad-free viewing as part of Twitch Prime by using your monthly subscription token on a channel that has ad-free viewing for subscribers turned on. Plus, all Twitch viewers can get ad-free viewing across all channels by subscribing to Twitch Turbo for $8.99 USD per month (in addition to your Prime membership fees). And with your Twitch Prime membership you can still take advantage of all the other Amazon Prime benefits, like free shipping on eligible purchases and access to Prime Video.

Thank you for being a Twitch Prime member. We look forward to bringing you even more amazing loot, games, and benefits over the coming year.