An invasion of cybertronic lifeforms has taken place at the Chadstone Shopping Centre, with the JB Hi-Fi store getting a rebrand into JBEE to launch a month-long Transformers: Rise of the Beasts movie-themed takeover.
Paying tribute to everyone’s favourite yellow and black scout, the promotion will provide fans the opportunity to buy up some new Transformers figures as well as collect some limited-edition ‘JBEE’ mementos – ahead of the release of Transformers: Rise of the Beasts, coming to cinemas Australia-wide on June 22.
Fans who made their way to Chaddy enjoyed photo ops with the star of the night, Bumblebee, and had the chance to spin a prize wheel in the hopes of scoring some cool giveaways and prizes – including a limited-edition Transformers: Rise of the Beasts Diorama, movie posters, figures, and tickets to a private screening of the movie at Jam Factory later this month!
While the unveiling event might be wrapped, Transformers fans can still visit the JBEE headquarters to grab the June issue of JB Hi-Fi’s Stack Magazine which is packed with Transformers: Rise of the Beasts content – plus a groovy double-sided movie poster.
Head on over to Chadstone JBEE for yourself to check out this neato tie-in event!
Transformers: Rise of the Beasts is only in cinemas June 22.
Known throughout the interwebs simply as M0D3Rn, Ash is bad at video games. An old guard gamer who suffers from being generally opinionated, it comes as no surprise that he is both brutally loyal and yet, fiercely whimsical about all things electronic. On occasion will make a youtube video that actually gets views. Follow him on YouTube @Bad at Video Games
